Now you can see.
Identity, packaging, café branding and a Jumeirah beach kiosk for TINO, a coffee brand born from a collaboration between Vonto and the lifestyle space Orto.
- 1monogram, the O
- 3brand colours
- 2languages, EN & AR
- 15+branded touchpoints
01The idea
Blurred outside the circle. Clear inside it.
TINO asks people to step out of busy, noisy daily life and go back to their roots. We turned that into one visual idea: outside the circle everything is blurred, inside it everything is clear. The line that carries it is “Now you can see.”
Now you can see.
Brand line
02The system
One colour, two typefaces and a single letter.
Ocean Blue sets the tone, with concrete grey and silver beside it. The Seasons for titles and Arboria for text, in English and Arabic. The O monogram stands on its own, on a cup lid, a box seal or the base of a ceramic mug.
Colour
- Ocean Blue#0A304C
- Concrete Grey#666769
- Pure Silver#AAACAF
Type
- The Seasons
- Arboria
03The first proposal
Tested on every surface before launch.
The first proposal, under the name TINO Corner, took the idea across cups, frosted bags, a dessert box, menus and signage, so the team could see the whole café before choosing a direction.
04In your hand
The brand people carry out the door.
Cups, cup holders, bags and food boxes. Every piece that leaves the counter carries the mark and the line coffee · community · mindset.
05At the counter
Behind the bar, the same calm.
The illuminated sign, the cup wall, the ceramics and the team’s tees. The identity holds up where the coffee is actually made.
06On the street
Recognised at a glance.
A white bag, a navy cup, one O. From across a parking lot or on a phone screen, it reads as TINO before you see the name.
07The kiosk
A pop-up on Jumeirah beach.
For the Jumeirah kiosk we designed a water-texture “Coming soon” hoarding for the build, then a beach-icon wrap and fascia for opening, with table QR cards for ordering.
The result
A calm, recognisable coffee brand that lives well beyond the logo: cups, bags, food boxes, ceramics, uniforms and signage in the café, and a launch kiosk on Jumeirah beach, all held together by one letter and one shade of blue.
- Concept & brand line
- Logo & O monogram
- Colour & type system
- Cups, lids & cup holders
- Bags & food boxes
- Dessert box
- Ceramic cups
- Team uniforms
- Café signage
- Menus
- Kiosk wrap & hoarding
- QR ordering cards
Opening a café, kiosk or restaurant?
People taste with their eyes first. Give them something to remember.
Café and restaurant owners work with us before the first cup is poured: the name, the packaging and the space.
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