Seamless movement.

Logo and identity for Speed Orbit, a Sharjah car rental company promising the same premium service in every class of car.

ClientSpeed Orbit

Type of workBrand Identity

IndustryAutomotive & mobility

Year2026

LanguagesEnglish

01The brief

Premium service, whatever the car.

Speed Orbit is a car rental company based in Sharjah and serving the whole UAE, with a fleet from practical daily drivers to luxury cars. In a market where great service usually comes only with luxury, its promise is the same fast, digital, frictionless experience in every class of vehicle.

01
Agile
Fast booking, no waiting.
02
Sleek
A premium feel, regardless of the car class.
03
Forward
Always moving, always innovating.

Seamless movement. Zero friction.
Vision statement

02The idea

Car, O, jack and S.

The emblem starts from a car seen from above, wrapped into the O of Orbit. A car jack adds the tools of the trade, and its lines resolve into an S that gives the mark its sense of movement. One rounded outline holds all four.

03The logotype

A rounded O for Orbit.

The wordmark is drawn with squared, rounded letters, and the O of Orbit becomes a soft rectangle that echoes the emblem. It runs on one line or stacked, with CARS RENTAL set in wide, quiet capitals beneath.

04In material

Tested in paper, board and stone.

Before going on the road, the emblem was tested pressed and debossed, to make sure the outline keeps its shape when it is embossed, engraved or printed small.