Naturally precious.
Brand identity, icon set and launch social assets for Mantra Gemstones, a natural gemstone store opening in Dubai.
01The identity
Earth red, fine fractures.
Mantra Gemstones is a natural gemstone store preparing to open in Dubai. We gave it a classic serif wordmark over light, spaced capitals, set on a deep earth red crossed by fine fractures, like the veins inside a cut stone.
Naturally precious.
Brand line
02The icon set
A line for every stone.
A family of single-weight line icons covers the stones, the cuts and the craft, from raw rock and crystals to jade, moonstone and coral, all drawn in white on the same red.
Rough stones
Cut gem
Faceted hexagon
Crystal cluster
Jade
Moonstone
Coral
Volcano
Eye stone
Sphere
Hammer and chisel
Messages
03On social
Soon in Dubai.
The launch assets carry the same red band and fracture lines onto a story announcing the opening and a cover for the brand pages.
The result
A quiet, earthy identity in deep red with a family of line icons, carried onto packaging and the launch posts that announced the store.
- Wordmark
- Brand line
- Colour & texture
- Line icon set
- Shopping bag
- Launch story
- Page cover
Opening a jewellery or gemstone store?
Let the brand feel as rare as the stones.
We build retail identities that look considered on a bag, a label and a phone screen.
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