Strict lines, soft colours.
Personal brand identity for interior designer Arch. Reem Zaiti: monogram, colour, patterns and presentation for Behance and Instagram.
01The mark
An R drawn with a ruler.
Interior designer Arch. Reem Zaiti wanted an identity that felt like her. We built her initial from strict, straight, parallel strokes, the way a plan is drawn, so it reads as architecture before anything else.
02The colours
Her rosy tones, used formally.
Her favourite colours are rosy, so we kept them, then paired a deep plum with a teal and dark grey and set them in hard-edged patterns. The result reads as interior design, not fashion or beauty.
Colour
- Plum · PMS 216 C#7D2248
- Teal · PMS 327 C#008675
- Dark Grey#414141
- Rose · PMS 7433 C#AB4565
- Blush · PMS 169 C#FFB3AB
- Sky#74D1EA
- Grey#828282
03In use
Her rooms, her brand.
We showed the mark and patterns where she works and how she presents herself: a feature wall, a desk, an advertising template and a campaign visual.
The result
A personal brand that feels like her and still reads as architecture: a ruled monogram, a formal use of her favourite colours, and patterns she can carry into every presentation.
- Monogram & logo
- Logo versions
- Colour palette
- Patterns
- Advertising templates
- Campaign visuals
- Behance presentation
An architect or interior designer building your own name?
Your portfolio shows the work. Your brand shows you.
Architects and interior designers come to us for a personal brand as considered as their spaces.
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