Precision, line by line.
A bilingual logo and identity for Neo Print Studio, a new large-format and UV printing studio working across Syria, the Middle East and Germany.
01The brief
A new studio with an old craft.
Neo Print Studio was founded in 2025 to work across Syria, the wider Middle East and Germany: large-format, UV and commercial printing, and signage. The owner described it as an evolution of the trade, a blend of authenticity and modernity, in a market where competitors had no clear visual identity at all.
What it does
Advertising boards, UV printing, commercial print and installation, for companies, organisations and individuals.
What it should feel like
Authentic and modern at once: a creative partner that values quality, precision and craft.
02The idea
Four print ideas in one letter.
The emblem is built from the workshop itself. A flipped percentage sign for precision, the curl of vinyl leaving the plotter, a stack of growing lines for the printing process, and an N that you read without being told.
Precision, plotted line by line.
The emblem
03The logotype
Arabic and English, set as equals.
A bilingual wordmark, with the Arabic drawn to match the weight and rhythm of the English rather than translated beside it. It works stacked with the emblem, side by side, or in either language alone, in white on a deep ink blue.
04In material
Made to be printed, pressed and lit.
For a print studio the mark has to survive its own machines. We tested it debossed in paper and board, carved in stone and metal, and as an illuminated acrylic sign in both languages.
05On the street
Read from across the road.
On the shopfront, the ink blue fascia carries the bilingual lockup, and a projecting light box repeats it for passers-by, one side in English and one in Arabic.
The result
A compact emblem built from the printing process itself, with a bilingual wordmark and a set of lockups ready for print, material and signage.
- Logo brief
- Emblem concept
- Bilingual logotype
- Logo lockups (EN, AR, bilingual)
- Arabic lettering study
- Deboss & material tests
- Shopfront fascia
- Projecting sign
Opening a print shop or production studio?
Your work is precise. Your brand should show it.
We design identities for makers and studios that hold up on paper, on metal and on the street.
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