Built to be read from the street.
Logo, visual system and a ready-to-use brand kit for MB4 Contracting, a Dubai building contractor, from site hoardings to letterhead templates.
01The mark
A solid block, leaning forward.
MB4 Contracting needed a brand clients could trust at first glance, on a hoarding, a truck or a tender. We drew a single blue block, slanted like the wordmark beside it, so the name reads as one solid, forward-moving shape. Navy carries the weight; a bright construction blue carries the energy.
Colour
- MB4 Navy#05234D
- Construction Blue#0052F4
02On site
Built for hoardings and scaffolding.
Construction sites are read from across the street. The system keeps it simple: the slanted block, the wordmark and one line, “Creating the Future of Construction”, set large on navy so it holds on hoardings, scaffold banners and site signs.
03In print
The grid that runs through everything.
A fine blue grid, like an engineer’s squared paper, sits behind the letterhead and the truck livery. With the structural blue graphic, it carries the brand into the company profile and printed flyers.
04The handover
A kit the team can use tomorrow.
We handed over a brand kit the team could use without a designer: the primary logo in light and dark versions, two letterhead layouts as editable Word templates with print-ready PDFs, and the fonts they need to keep documents on-brand.
- Logo
Primary logo
Light and dark versions, ready for screen and print.
- Templates
Two letterheads
A grid layout and a clean layout, as Word and PDF files.
- Fonts
Font package
The typefaces used in the templates, packed with the kit.
The result
A clear, solid identity that works on a hoarding, a truck and a letter. The team received it as a kit, with logos, templates and fonts, ready to use from day one.
- Logo design
- Light & dark logo versions
- Colour palette
- Site hoardings
- Site signage
- Vehicle branding
- Company profile cover
- Flyer
- Letterhead templates (Word & PDF)
- Font package
Building or contracting in the UAE?
Your site is your biggest sign. Let’s design it.
Contractors work with us to look as solid on a hoarding as they are on the job.
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