You gotta get GALA.
Monogram, colour system, packaging and an Instagram launch grid with reel frames for Gala, a women’s fashion brand.
01The mark
One stroke, two letters.
GALA is a women’s fashion brand for the woman who wants to make a statement through her clothes, mixing trendy and classic pieces. We drew a brush-script monogram that joins the G and the A in one gesture, paired with a light, widely spaced wordmark.
Colour
- Pink#E86287
- Light pink#F5A3C9
- Yellow#F8EE7D
- Light blue#ADD6DC
- Green#416945
Type
- Yesteryear
- Century Gothic
02In hand
Pink, playful and easy to carry.
The identity moves onto the things a customer actually touches: garment bags, shopping bags, a leather label and the shopfront, with a green poster frame for the line “you gotta get GALA”.
03On Instagram
A feed that reads as one wall.
We built the Instagram launch as a nine-post grid that joins into one composition, and vertical stories and reel frames using the same soft shapes, pinks and greens.
The result
A light, feminine brand with a one-stroke monogram and a five-colour palette, launched on Instagram as a single joined grid with matching stories and reel frames.
- GA monogram
- Wordmark
- Colour palette
- Typography
- Garment & shopping bags
- Leather label
- Shopfront sign
- Instagram launch grid
- Stories & reel frames
- Behance presentation
Launching a fashion label or boutique?
Give your feed the same care as your clothes.
We design fashion identities and launch content that look like one brand from the first post.
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