A space with a soul.
A social campaign for Kutubna Cultural Center inviting people to rent its spaces for book launches, talks and intimate events: carousel, square posts and stories.
01The brief
A room to rent, with a reason.
Kutubna Cultural Center opened its lecture hall and upper level to outside events: book launches, talks, small gatherings. The brief was a small campaign for Instagram, stories and paid Meta ads, placing Kutubna as an accessible, creative alternative to Dubai’s mainstream venues. We led with the question in the brief and the room itself.
Looking for a space with a soul?
The campaign line
02The campaign
Shelves, a chair, and the Kutubna blue.
Real photographs of Kutubna, books, an armchair, a pot of tea, sit behind a single panel in Kutubna blue, with the Kutubna mark in it. The carousel moves from the question to the reasons to the website, and the same frames were rebuilt as square posts and full-screen stories.
The result
A compact campaign set, carousel, square posts and stories, that sells the room through the room itself. One line, one colour, and photographs of the space.
- Campaign line & key visual
- Instagram carousel
- Square posts
- Instagram stories
- Formats for paid Meta ads
Running a venue or community space?
Empty dates are a design problem too.
We help venues and community spaces fill their calendar with campaigns that show the room and say who it is for.
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