The Perfection Artists.
Brand identity and full brand kit for Emirian Production, a Dubai exhibition and interior fit-out company: emblem, bilingual logo, system, guidelines and every touchpoint.
01The brief
A new name for a grown-up studio.
Emirian Production grew out of EAI, an interior design studio. By 2022 its work had moved into exhibition design and production, and the business needed its own name and identity. We built the brand from the ground up: the emblem and logo in English and Arabic, the full visual system, and a kit the whole team could use.
Two businesses, one name
Exhibition stands and events on one side, interior fit-out on the other. The identity had to carry both.
Two languages
A Latin and an Arabic logo, built to sit side by side as equals.
02The mark
Layers that move like a flag.
The emblem is three stacked, stepped bands: built layers that also read as a flag in the wind. It is geometric and spare, so it holds up embossed on paper, printed on fabric or cut into a sign.
The Perfection Artists.
Brand line
03The system
Dark blue, white sand, and a pattern.
Dark Blue leads, backed by a deeper navy, a brighter accent blue and warm neutrals. Arboria carries Latin text and Helvetica Neue LT Arabic carries Arabic. The stepped bands of the emblem repeat into a family of patterns, from formal documents to event backdrops, plus a custom icon set in light and dark.
Colour
- Dark Blue#00249C
- Navy#001A70
- Accent Blue#307FE2
- Light Blue#C3D7EE
- White Sand#DBD5D1
- Black Cat#40424B
Type
- Arboria
- Helvetica Neue LT Arabic
04On paper
Small things, made with care.
Envelopes, notebook, pens and emblem pins: everyday pieces that put the mark in people’s hands.
05On screen
A launch, then a steady voice.
A social grid built as teaser, reveal and informative posts, one line at a time: accuracy, concepts, perfection. Around it, cover banners for every platform and a QR card that links straight to the company.
06On site
Built for halls, roads and crews.
An exhibition company lives on site. Flags, a projecting sign, hanging wayfinding, truss banners, gift boxes, branded vehicles and uniforms for staff and crews all use the same blue and the same mark, so the brand is clear from across a venue.
07The company profile
The brand, telling its own story.
A bilingual company profile in English and Arabic, built on the same grid, patterns and type, with the brand guidelines to keep every future piece on track.
The result
Emirian Production has one identity from the emblem on a pin to the flag outside a hall. The guidelines and editable files let the team and suppliers apply it without us.
- Emblem & bilingual logo
- Logo variations
- Colour & type system
- Patterns
- Icon system
- Brand guidelines
- Stationery & envelopes
- Social media launch grid
- Social banners & website
- Flags, signage & wayfinding
- Uniforms & safety vests
- Company profile (EN & AR)
Running an events or exhibitions company?
Your stands look the part. Your brand should too.
We build identities for production and fit-out companies that work on the hall floor, the truck and the proposal alike.
BOOK A FREE CALLBOOK A FREE CALLBOOK A FREE CALLBOOK A FREE CALLBOOK A FREE CALLBOOK A FREE CALLBOOK A FREE CALLBOOK A FREE CALLBOOK A FREE CALL