KOIX

Crypto news, without the noise.

Logo and identity for KOIX, a crypto news brand from the Odix Pay team for Turkey and MENA, from emblem concept to channel banners.

ClientKOIX

Type of workBrand Identity

IndustryTech & finance

Year2025

LanguagesEnglish & Turkish

01The emblem

Four ideas in one mark.

KOIX wanted a calm, editorial voice in a crypto media space full of hype. The emblem joins four ideas: the faceted Ethereum shape, the K and X merged into one form, an open book for knowledge, and a slight tilt for depth. The rounded tile works alone as an app icon.

01
A clear voice
Reliable, well-curated news on crypto, blockchain and digital finance, without sensationalism.
02
For Turkey and MENA
A regional audience that wants short, smart updates in its own language.
03
Part of the Odix family
Built by the Odix Pay team, so it shares the copper and black of the wider brand.

KOIX: Emblem concept: Ethereum, the K and X, knowledge, a slight tilt

02The logotype

Funky, but still readable.

The name is set in BD Colonius, a futuristic face with a bit of play, chosen to echo the curves of the emblem. Montserrat sits underneath for the subname, small and plain. The lockup comes in vertical and horizontal versions so it fits local and international use.

KOIX: KOIX Crypto News logotype on black

KOIX: Logotype on its construction lines

Colour

Copper#B37D65
Black#000000
White#FFFFFF

Type

BD Colonius
Montserrat

03In use

On screens and channels.

The emblem sits on the home screen as an app icon, on pin badges, and across the channel banners for YouTube and X, where the copper dust and dark background carry the Odix family feel. The Turkish line reads “Dijital Varlık Rehberi”, a digital asset guide.