Shapes taken from the plan.
Brand identity, stationery and a Behance and Instagram presentation for Green Square, a residential neighbourhood graduation project in architecture.
01The mark
An S drawn from the plan.
Green Square is a residential neighbourhood designed as an architecture graduation project, with community and sustainability at its centre. We built the S of Square from angled shapes taken from the site plan, set on a triangular grid, and paired it with a wide, open wordmark.
Not just another residential project.
Project statement
02Colour and use
Four greens, one neighbourhood.
A palette of olive, leaf and forest greens carries the mark through a project presentation for Behance and an Instagram grid and reel. The same shapes run through the site plan, so the brand and the architecture read as one project.
Colour
- Olive#837A2F
- Leaf#709255
- Moss#405627
- Forest#182917
The result
A compact identity that lets an academic project present itself like a real development, with one mark, four greens and a presentation built from the site plan.
- Logo & S monogram
- Construction grid
- Colour palette
- Stationery set
- Behance presentation
- Instagram grid
- Instagram reel
Presenting an architecture or development project?
Give the project a name people remember.
Architects and developers work with us on identities that make a scheme feel real before it is built.
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