A column made of bread.

Logo and icon for Foro Romano, an Italian restaurant: a Roman column built from bread and wheat, in the colours of Italy.

ClientForo Romano

Type of workBrand Identity

IndustryFood & hospitality

Year2024

LanguagesEnglish

01The idea

Wheat, bread and a column.

Foro Romano is an Italian restaurant named after the Roman Forum. We looked for one shape that could hold the food and the place together, and found it in three things: a grain of wheat, a loaf of bread and an Ionic column.

Foro Romano: Concept: wheat, bread, column

Foro Romano: How the icon is built: bread loaves for the capital, wheat grains for the scrolls

02The mark

A column you can eat.

The loaves become the top of the capital, two wheat grains curl into its scrolls, and the fluted shaft holds it up. Set in a rounded square, the icon sits beside a lettered wordmark, in the green and red of the Italian flag.