Two beach events, one coastline.
Event artwork, signage and gift items for two Dubai Municipality events at Al Mamzar Beaches: an investment showcase and a public beach day.
01The brief
Two beach events, one coastline.
Dubai Municipality held two events at Al Mamzar Beaches: a leasing and investment opportunities showcase for businesses, and a gathering for the general public. Through Emirian Production, we designed the artwork for both, working inside the existing Al Mamzar Beaches identity, its flowing “m” and tide-like patterns, and stretching it across stage, signage and gifts.
B2B: the showcase
Investors and operators, invited to see what can be leased and built along the beaches.
B2C: the gathering
Families and beach-goers, with activities, a selfie frame and gifts to take home.
02The showcase
An invitation to invest, in beach blue.
For the business event, we drew a stage backdrop cut in the shape of a wave and the “m”, with partner marks on a step-and-repeat field. Around it: a vertical screen, directional signs from the car park, a QR card for the opportunities on offer, and flags in the brand’s secondary colours.
03The gathering
Welcome to Al Mamzar.
For the public day the tone turns warmer: a welcome sign in Arabic, surfboard-shaped cut-outs, and map-pin signs that point visitors to new investment opportunities along the beach.
04Gifts to take home
Useful things for a beach day.
A gift collection built for the sand: tote bags, a beach towel band, a water-resistant phone pouch, a beach mat, and a box wrapped in the tide pattern, all carrying the Al Mamzar Beaches and Dubai Municipality marks.
The result
Two very different audiences, one recognisable beach: the same blues and the same “m” from the investors’ stage to the gifts families carried home.
- Stage backdrop artwork
- Vertical screen
- Directional signage
- Event QR cards
- Flags
- Welcome sign
- Surfboard cut-outs
- Map-pin signs
- Gift box
- Tote bags
- Towel, mat & phone pouch
Planning a government event or launch?
Your brand exists. We make it work on the day.
Government entities and event agencies bring us in to turn an existing identity into stage, signage and gift artwork.
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