Jewellery that tells your story.
Naming, visual identity, packaging, social highlights and product imagery for Celia, a UK online jewellery shop.
- 71products retouched
- 200+finished product images
- 11highlight covers
- 5brand colours
01The name
Named after the sky.
A UK shop selling curated jewellery needed a name and a look that felt precious without the usual clichés. We named it Celia, from Caelus, the Roman god of the sky, for a kind of celestial beauty. The line beside it is about the person, not the stone.
Jewelry that tells your story.
Brand line
02The mark
Symmetry that cuts a diamond.
Four mirrored quarters inside an octagon. Each quarter is a set of nested lines that turn into a diamond facet, so the mark reads as geometry first and a gem second. A high-contrast serif carries the name; a wide, spaced subtitle keeps it modern.
03The system
Midnight blue and old gold.
A deep navy for depth and trust, a warm gold for the metal itself, with charcoal and silver for the pieces that are not gold. Felix Titling for headlines, Montserrat for everything else.
Colour
- Midnight Navy#002E49
- Celia Gold#C78D10
- Light Gold#FFCC4C
- Charcoal#3B3B3C
- Silver#C7C8CA
Type
- Felix Titling
- Montserrat
04In the box
The details carry the brand.
The facet pattern runs across paper, boxes, pouches and envelopes, so even without the logo every piece of packaging belongs to Celia.
05On Instagram
One octagon for every collection.
For Instagram highlights we drew a line icon for each collection inside the same octagon as the logo, laid over the brand’s own photography: rings, earrings, necklaces, seasonal edits and sales.
Rings
Earrings
Necklaces
Bracelets
Anklets
Chokers
Zodiac
Winter
Elegant
Chilling out
Sale
06The shop
Seventy-one products, one consistent shelf.
The brand only works online if every product photo looks like it came from the same place. We retouched the catalogue piece by piece and framed every image with the Celia corner mark, ready for the web shop.
The result
A name, a mark and a set of rules that make a small online shop look like a jewellery house. The facet pattern, the gold-and-navy palette and a consistent product shelf carry the brand wherever the logo is not.
- Naming
- Brand line
- Logo & icon
- Colour & type system
- Facet pattern
- Packaging
- Stationery
- Instagram highlight covers
- Product retouching
- Product frames
- Web shop visuals
Launching a jewellery or fashion label?
Your pieces are made with care. Your brand should be too.
Jewellery and retail founders work with us on the name, the look and the product photos that sell it online.
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