Opened like a gift.
Two one-week offer campaigns for ORK, a leather goods brand: an Eid Al Adha gift offer and a “for a week only” wave, as stories and short videos in Arabic and English.
Motion
01Eid Al Adha
A week, and a gift, for Eid.
ORK is a leather goods brand from the team behind Vonto, with its own name and its own customers. For Eid Al Adha it ran a one-week offer: buy one piece, get the second as a gift. Each piece is opened by white-gloved hands, slowly, like a gift, with the offer in a single Arabic line above it.
بمناسبة عيد الأضحى
For Eid Al Adha
02For a week only
The same offer, closer to daily life.
The second wave moved the products into real places: a café table, an office desk, a tiled lobby. Each frame kept one short line, “For a week only! Buy one & get one as a gift”, in English and Arabic, as stories and short videos.
03The details
Close enough to feel the grain.
Between the offers, the camera stayed close: the pebble of the leather, the turn of a clasp, a flap folding shut. These frames carry the brand when no offer is running.
The result
Two short campaigns built from one gesture, a piece being opened like a present, so the offer feels generous rather than cheap. 13 videos for Eid, then 20 videos and 12 stories in the second wave, in Arabic and English.
- Campaign concept
- Eid Al Adha video stories
- Offer stories
- Short product videos
- Static stories
- Arabic & English versions
Selling a premium product with an offer?
A discount can still look like a gift.
Fashion and retail brands work with us when an offer has to move stock without cheapening the brand.
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