Something better is coming.
A teaser and launch social campaign for Odix Pay, a crypto wallet with its own cards: stories, posts, LinkedIn banners and short animated reels.
01The teaser
The future won’t knock.
Before launch, Odix Pay said almost nothing. We set a direction of black on black: copper light, slow shadows, a door left open, and one short line per story. No logo, no product, only the sense that something was coming. Each post asked people to keep watching.
Not everything exclusive is visible.
Teaser story line
02The launch
Odix is here.
At launch the tone stayed the same, but the message opened up: spend without limits, everything in one place, access from anywhere. The planet, the light line and the copper cube carry the ideas, so each post reads in a second with one headline and one small line beneath it.
03In motion
Words that arrive slowly.
The stories and reels move the same way the posts look: light passing over dark surfaces, text fading in a word at a time. Later reels bring in the product itself, with the cards fanned out and the app on screen.
The result
One consistent dark, copper-lit look from the first teaser story to the launch posts, in the same language as the Odix Pay app and cards.
- Teaser stories
- Launch posts
- Instagram stories
- LinkedIn banners
- Animated story direction
- Animated reels
Launching a fintech product?
Build the anticipation before the app goes live.
Fintech teams work with us to plan and design launch campaigns that feel as considered as the product.
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