A showroom on four wheels.
Company car wraps for DFYN’s Nissan Juke and Mitsubishi Lancer, from the first idea through five design rounds to print-ready blueprints for RTA approval.
- 2cars
- 5design rounds, v.00 to v.04
- 5wrap elements per car
- 2languages on every car
01The brief
Time to roam the country.
DFYN, an interior design, fit-out and construction group in Dubai, wanted its two company cars, a Nissan Juke and a Mitsubishi Lancer, to work as moving billboards: build awareness, name the services, carry the contact details and the line “Don’t build a house, build a lifestyle”, in English and Arabic.
Don’t build a house, build a lifestyle.
DFYN tagline, also set in Arabic on both cars
02The idea
Follow the car, not the canvas.
Keep it simple and let each car’s own curves do the work. Every wrap is built from five parts: the triangle pattern from the DFYN identity, a black shape around the wheel arches carrying the tagline, a silver shape with the pattern, contact details on the doors, and the logo on the sides, roof and rear. Enough English and Arabic to pass RTA approval, nothing more.
03Nissan Juke
White, with a black sweep.
On the Juke, the body stays white. The black shape wraps the rear arch and the tagline runs along it; the pattern fades in over the bonnet and the large DFYN Build logo sits on the doors and the roof.
04Mitsubishi Lancer
Three rounds to the right balance.
The Lancer went through rounds. In v.01 it was silver with a black tail and plain DFYN Group lettering; in v.03 we tried it the other way round, black in front and white behind, with the group logo. The final v.04 went back to silver and black, keeping the group logo from v.03.
05Ready to print
Flat, measured and ready for RTA.
Approved designs went out as blueprints: every panel of each car laid flat, front, back, sides and roof, with the elements, tagline and fonts listed for the printer and for the RTA approval submission.
The result
Two company cars that carry the DFYN identity, services and contact details on the road, in English and Arabic. Each design was handed over as a print-ready blueprint for RTA approval.
- Wrap concept
- Nissan Juke wrap
- Mitsubishi Lancer wrap
- Design rounds v.00–v.04
- Car mockups
- Bilingual tagline layout
- Print & RTA blueprints
Running a fleet in the UAE?
Every car you own can carry your name.
Companies work with us to turn their cars into clear, approved, on-brand moving signs.
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