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Celia Jewelry
Celestial beauty, cut in geometry.

ClientCelia Jewelry
IndustryJewellery
ServicesNaming, Brand identity, Packaging
Year2021
Celia Jewelry: Name and identity for a custom jewellery shop in the UK

The brief

A custom jewellery shop in the UK needed a name and an identity that felt luxurious without falling back on the usual clichés.

The idea

The name Celia comes from Caelus, the Roman god of the sky, and speaks of celestial beauty. The mark uses symmetry to form diamonds in a geometric pattern, with a serif title and a modern subtitle.

Celia Jewelry project image
Celia Jewelry project image
Celia Jewelry project image
Celia Jewelry project image
Celia Jewelry project image
Celia Jewelry project image
Celia Jewelry project image

The outcome

A distinctive luxury identity whose details, not just the logo, carry the brand across packaging and applications.

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